Advertiser accounts; campaigns, ad groups and ads; promoted Pins and creative; targeting and audiences; catalogs, feeds and catalog reports; conversion events; and account, campaign, ad-group and ad analytics.
Pinterest Ads
Pinterest Ads is a major visual-discovery advertising surface whose API supports campaign, targeting, catalog, audience, conversion, and performance workflows with granular entity read/write scopes, a sandbox, and documented Trial and Standard access limits.
Concrete capability record
Data, retrieval, actions, identity, and operating limits
A field-by-field summary of what the reviewed first-party references actually support. Publisher update dates and BYO-UI review dates are shown separately below.
With approved read scopes, retrieve advertising data for campaigns, ad groups and ads; inspect targeting, audiences and catalogs; and obtain performance analytics or generated catalog reports for authorized advertiser accounts.
Under the relevant write scopes, create, update or delete ads, ad groups and campaigns; manage catalogs; create audiences; and send conversion events. Some campaign-structure fields become immutable, including campaign `objective_type`, ad-group `budget_type` and `billable_event`, and ad `creative_type`.
Pinterest API uses OAuth 2.0 bearer tokens with entity-specific read and write scopes such as `ads:read`, `ads:write`, `catalogs:read`, and `catalogs:write`. Authorization Code grants require user approval and provide the full capability range; Client Credentials act for the app owner, require two-factor authentication, and cannot use every sensitive endpoint.
Request the minimum entity scopes needed, distinguish Authorization Code user delegation from Client Credentials app-owner access, expose immutable campaign fields before creation, and keep advertiser-account role checks visible for catalogs and other business-access operations.
No first-party provider MCP was verified. Pinterest API Trial access is limited to 1,000 requests per day; Standard access has a universal 100 requests per second per user per app plus category-specific limits. Access tokens expire after 30 days, continuous refresh tokens must be refreshed within their 60-day window, and catalog reports use build-then-download flows.
First-party access
Documented surfaces
Agent access
MCP support
Support: No official MCP server located
Read scope: No first-party MCP read surface verified.
Write scope: No first-party MCP write surface verified.
Authentication: No first-party MCP auth model is verified. For an API-backed BYO-UI adapter, Pinterest supports OAuth 2.0 Authorization Code, Client Credentials, and refresh-token grants; only Authorization Code grants provide the full API capability range on a user's behalf.
Approval boundary: A customer-built adapter must obtain user approval for requested OAuth scopes and add its own confirmation before campaign activation or deletion, budget and bid changes, audience creation, catalog/feed replacement, and conversion-event submission.
Confirm the current tool catalog, plan, region, scopes, rate limits, terms, and write behavior before implementation.
Editorial assessment
Access-maturity dimensions
A comparative architecture lens—not a quality score, market ranking, or buying recommendation. Scale: 1–5.
Proposed customer-shaped experiences
What customers could create on top.
The output could be an export, report, graph, artifact, application, agent, workflow, or downstream feed. These proposals are derived from documented access—not claims that Pinterest ships them.
Single-platform patterns
- Visual merchandising and paid-discovery cockpit
- Campaign exception cockpit
- Creative and policy review queue
- Budget pacing workbench
Multi-platform compositions
- Pinterest Ads + CRM or revenue system: campaign exception cockpit
- Pinterest Ads + analytics or warehouse + creative-production platform: cross-system decision workspace
Evidence and dates
First-party references, with publisher and review dates separated
“Publisher updated” is shown only when the page exposes an update date. “BYO-UI reviewed” records when this research checked the reference. A missing publisher date is reported as missing—not replaced with the review date.
5 recorded sources
First-party API reference or API overview recorded for this platform.
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 12, 2026
Targeted first-party core-access review
First-party product homepage used to confirm product identity and current positioning.
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 10, 2026
Inventory source: structurally normalized; content was not individually reopened in this pass.
OAuth grants, scopes, and token lifecycle
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 22, 2026
Live first-party guide reviewed 2026-07-22.
Trial, Standard, and endpoint-category rate limits
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 22, 2026
Live first-party rate-limit reference reviewed 2026-07-22.
Campaign hierarchy, targeting, budgets, and immutable fields
- Publisher updated
- Not stated by publisher
- BYO-UI reviewed
- Jul 22, 2026
Live first-party workflow guide reviewed 2026-07-22.
Verified fact
Tied to cited first-party evidence reviewed for this profile.
Source inventory
Official links recorded for deeper research but not necessarily reopened endpoint by endpoint.
Editorial assessment
System role, maturity interpretation, and architectural boundary.
Proposed design
Interface patterns and compositions—not vendor product claims.