Starbucks Isn’t Abandoning SaaS. It Is Moving the Build Line.
Starbucks is reportedly building its own alternatives to software it currently buys from Microsoft and IBM.
Posts and original graphics
The Pundits claimingSaaS Death are wrong.The Punditsclaiming SaaSDeath are wrong.
This is where the thesis started and grew: SaaS is not going away, but UI lock-in is. These are Harry Hawk's original posts, graphics, and source links.
Articles and original publications
The Future of B2B SaaS Is Buy the System, Bring Your Own UI
Harry Hawk’s original BYO-UI essay explains why AI changes the cost of building interfaces without eliminating the value of the maintained enterprise SaaS foundation underneath them.
Original posts and graphics
The end of UI lock-in
The governed B2B SaaS foundation remains valuable, but the experience on top no longer has to be limited by a vendor roadmap. MCP and AI-assisted building make focused exports, artifacts, applications, and team workflows practical.
AI unleashes SaaS value
B2B SaaS becomes more useful when its governed data and actions can feed executive, team, and role-specific exports, artifacts, applications, and workflows instead of forcing every user through the same screens.
RevSure + MCP: the GTM unlock
RevSure supplies a governed B2B SaaS foundation for GTM context and data science; MCP lets a customer shape those capabilities into the questions, decisions, artifacts, and workflows their team actually needs.
Don’t wait for the app—build it
A missing mobile experience became a two-day customer-built application over existing SaaS capabilities exposed through Granola MCP and the Fathom API. The example shows how AI can shape a focused experience without rebuilding the systems underneath.